Even as e-commerce sales continue to grow at double digit rates, consumer expectations of the on-line experience grow even faster placing enormous pressures on the retailer to adopt new features. Retailers today rely on their website for more than just processing orders – the web represents a primary tool in reinforcing the brand and providing customers with an experience that fosters future visits and drives store traffic.

Overview

Escalate e-Commerce is built on the innovative Blue Martini Customer Interaction Engine and provides an open, scalable and cross-channel application that enables retailers to deliver both an outstanding web shopping environment as well as a highly personalized vehicle for delivering store, merchandise, marketing and service information.

The complexity of managing multi-brand, multi-national websites presents significant challenges for business and IT executives today. Targeting, managing, and publishing the right content and messages for customers, partners, and sales teams can be an overwhelming task. Escalate Retail helps retailers address these challenges with a comprehensive e-commerce application that delivers timely and relevant content across channels helping retailers sell more and turning purchasers into loyal customers.

With powerful and flexible merchandising, integrated e-marketing, embedded analytics, and massive scalability, Escalate e-Commerce is a robust solution for retailers who seek to drive more revenue at a lower cost through a web-based channel. Combining the most advanced shopping, service and product information tools with a rich customer history and profile, the application delivers a platform tailored to the unique requirements of today’s cross-channel environment.

Using Escalate e-Commerce, website designers and business users can easily create groups of products and/or services for users to browse. The website functionality that fetches and displays assortments allows designers to quickly create and customize website templates so that products/services are displayed in optimal fashion. Using its rich site design tools, business users without IT involvement can trigger appropriate display characteristics, manage personalization and easily implement cross-sell and up-sell capabilities.

Combining advanced search capabilities, cross-channel fulfillment support, rich product information and highly personalized content, Escalate e-Commerce provides the most advanced tool available today for retailers looking to optimize both revenue and customer satisfaction.